Favorite Research Methods

These are my go-to methods of understand the consumer inside and out.

Sales Associates

Eyes and Ears to the Consumers

These are the boots-on-the-ground resources that have direct interactions with your consumers.

Consumer Closets

Customer Favorite

Asking for photos of or seeing in-person consumer closets is a great way to reinforce what the consumers say by what they actually do. For example, which shoes are most used and near the front of doors (everyday wear) and the ones that are kept hidden in the back. All these are signs of how they regard their footwear and ultimate end-use.

Consumer Websites/Books/Podcasts

My Go-To List of Trends, Research and Data

SPORTING GOODS INDUSTRY:

- SGB News

- Sourcing Journal

- SGI News

- FDRA News

FASHION:

- WGSN

- Trendlytics

- Fashion Snoops

- Business of Fashion / Womens Wear Daily

- SSense Home Landing Page

DATA: Market Sizes and Consumer Data

- NPD Circana

- Statista

- EDITED

- SimilarWeb

Guide on How I Organize & Prioritize